During my tenure as a Senior Web Designer at Nordstrom, I was assigned to a small team comprising of five designers. We were each tasked with exploring how the nordstrom.com shopping experience could be improved and optimized for mobile.
The designs shown here illustrate my concept for a touch optimized experience, geared towards inspiring the customer with products they might not normally come across. Compelling editorial imagery would be used to present products in the best light possible, while interactions would be limited to minimal swipe and tap gestures. This would allow the customer to purchase or even reserve a product in-store with as few taps and clicks as possible. An overall settings dashboard would allow the customer to set preferences once, for example their local store location and sizing, enabling the site to show only relevant, customized products.
Finally, I created a video that would show the concept in use. To better illustrate the motion and feedback of user interactions.