Black Oases

A digital campaign collaboration between national retailer REI and the non-profit organization “Outdoor Afro”. The goal of the campaign was to celebrate outdoor spaces across the country that have long been safer havens for Black people to find joy in nature.

Project Overview

“Outdoor Afro” is a national not-for-profit organization that reconnects Black people with the outdoors through education, recreation and conservation.

REI wanted to create a unique landing page experience for their “Black Oases” campaign collaboration. The goal being to also align with the broader look and feel of the campaign.

Contributions

My role was to interpret print design materials that were developed for the campaign, and to adapt them for a digital experience that would provide deeper insight into the outdoor locations that the campaign was highlighting.

  • UI/UX Design

  • Front-end Development

  • Custom Wordpress Theme Development

  • Integration of animated page elements

Desktop article.

Mobile page layouts.

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