Nordstrom
An American luxury department store chain, headquarted in Seattle, with over 468 locations throughout the USA and Canada.
Project Overview
As a full time, in-house Senior Designer for Nordstrom I worked within the digital creative department to concept, design and deliver marketing materials in support of Nordstrom.com, Nordstrom.ca, NordstromRack.com and HauteLook.com
Contributions
Conceptual re-design of Nordstrom.com (see above video)
Designed mini-sites and online advertising collateral to promote Nordstrom’s first Canadian stores in Ottawa and Vancouver.
Concepting of national sale campaigns through the use of original digital photography and handwritten typography.
Responsible for improving the design of all transactional email communications sent from nordstrom.com including order confirmations and sales receipts.
Establishing digital guidelines for use by external brands such as Kate Spade, M•A•C and Michael Kors.
Collaborating with teams at external creative agencies, including Responsys and Oracle.
Nordstrom Email Marketing
Nordstrom Email Marketing
Nordstrom Email Marketing