Uncommon Path
The official digital publication and newsletter for REI Co-op members, unpacking the ideas, issues and experiences that shape the relationship between people and life outside.
Project Overview
In 2014 REI reached out to discuss launching “Co-op Journal”, which was to be the name of their new official blog.
The goal was to design and develop a custom mobile friendly Wordpress theme that would house a range of content including full-length articles, infographics, videos and unique campaign landing pages.
In addition to the initial design & development, REI also required ongoing Wordpress support to maintain the site over time.
In the Fall of 2019 REI collaborated with Hearst Magazines to publish a print magazine titled “Uncommon Path”, and later decided to re-brand the blog with this same name.
Contributions
Since designing and developing the initial version of the site, I have continued to work with REI via my digital agency “SIGNL”, to maintain the design and development of the blog, and to ensure the site continues to align with the co-op’s evolving brand guidelines and digital best practices.
UI/UX Design
Custom Wordpress Theme Development
Overseeing Custom Wordpress Plugin Development
Design & development of custom campaign landing pages
Accessibility
Integration with REI endpoints to integrate dynamic content
Integration of single-sign-on for staff members
Overall site maintenance and Wordpress upgrades
Cross-department collaboration with editorial, IT and business stakeholders.
Homepage and article layout examples.
Unique campaign landing page examples.