The Long Way South
A digital summer campaign for outdoor retailer REI.
Project Overview
“The Long Way South” was the name of a summer campaign from REI which documented the adventure of four friends who spent 15 days traveling 1600 miles down the Baja Peninsula.
Contributions
Working closely with the editorial staff and business stakeholders, I concepted, designed and developed the entire online experience which took the form of five separate chapters.
UI/UX Design
Custom Wordpress Theme Development
“The Long Way South” Chapter One.
“The Long Way South” Chapter One.